ASHLEY MCBRYDE RELEASES "MARTHA DIVINE" AHEAD OF NEW ALBUM; MUSIC VIDEO PREMIERES TODAY ON NPR | Ashley McBryde (2024)

​CMA New Artist of the YearAshleyMcBryderelies on her Arkansas roots to infuse her blue-collar songwriting with grit and passion that can only come from real-life experiences, as manifested in “Martha Divine.”Co-written with Jeremy Spillman, produced by Jay Joyce anddebuting today (Monday, Jan. 13),“Martha Divine” offersa modern-day take on a female vigilante,recallingthe little sister in “The Night the Lights Went Out in Georgia” (Reba McEntire, Vicki Lawrence).

The percussive intro, driving beat andMcBryde’s searing vocals set the tone for an intense 3:41 thatStereogumcalls, “…a roiling country revenge tale with a little twist.” The accompanying video, which also premieres today exclusively onNPR, punctuates each lyric with its dark, brooding lighting and shadowy street scenes. Directed by Reid Long, the video is the second in a three-part series, following the release of “One Night Standards” in December.

McBrydeshared with NPR, “‘Martha Divine’ was so much fun to write because Jeremy Spillman (co-writer) wasn’t afraid to get weird with me. I told him I wanted to write something dark and we created this story that surrounds the most delightful trollop of a human being and gets down underneath the fingernails of the uncomfortable truth about family dynamics. I was certain no one would let me shoot a video that actually reflected the lyrics, but Reid Long helped me bring it to life in a way that only he could.”

Of the song, NPR notes it’s the “singer's rowdiest jam to date, the track weaves its revenge narrative into a family's complicated history,” and praises its “raucous, hooky, fist-pumping catharsis.” And adds, “When she plays it live, this thing will shake ceilings.”

Later this week,McBrydewill perform her twice 2020 GRAMMY-nominated breakoutsmash,“GirlGoin’ Nowhere,”on the third hour of NBC’sTodayThursday, Jan. 16. The following evening, Jan. 17,McBrydewill perform “One Night Standards,” the debut single from her upcoming sophom*ore release, onThe Tonight Show Starring Jimmy Fallon,also on NBC.

Due out spring 2020 via Warner Music Nashville,McBryde’s forthcoming LPhas been hailed as one of the year’s most anticipated albums by NPR andRolling Stone.McBrydespent 11yearsin Nashville writing songs and playing for anyone who would listen. With her2018 major-label debutGirlGoing Nowhere,McBrydeproved she’s got what it takes. Put simply by NPR, “AshleyMcBryde[has]established herself as country music's most charismatic, naturalistic new voice.”

McBryde’s 2020One Night StandardsTourkicks off Thursday, Jan. 30 in Birmingham, Alabama.For more information and additionaltour dates, visitashleymcbryde.com.

AboutAshleyMcBryde
Lauded byTheNew York Timesas “an alluringly flexible singer, fluent in classic country, blues and Southern rock, with a voice that moves easily froMm tender to tough,”AshleyMcBrydecaught the attention of some of Nashville’s most raucous entertainers, landing her dates opening forEric Church,Chris Stapleton and, most recently,Miranda Lambertand Luke Combs. TheWashington Postraved,“McBryde's blue-collar storytelling and straightforward singing set her apart,” referencing her debut on the Grand Ole Opry stage when sheperformed“GirlGoin' Nowhere,”the seminal title track from her2018Jay Joyce-produced LP for Atlantic Records/Warner Nashville.Girl Going Nowherewas the biggest debut by a solo country artist in 2018 and earned the Arkansas native critical acclaim fromThe New York Times, TheWashington Post,Rolling Stone,Varietyand more.McBryderecently wrapped up her first-ever headlining tourand appeared as a special guest on George Strait’s 2019 “Strait to Vegas” shows at T-Mobile Arena in Las Vegas and on Lambert’sRoadside Bars and Pink Guitars Tour.For tour dates and moreinformation, visitAshleyMcBryde.comor follow her on Facebook atwww.facebook.com/AshleyMcBryde, Instagram@AshleyMcBrydeand Twitter at@AshleyMcBryde.

Lyrics to Martha DivineHERE.