Cuteness Overload: The Neurology and Psychology Behind ‘Cute Things’ (2024)

The feeling of intense euphoria after seeing cute things is not an isolated incidence.

Camille Chen, Staff Reporter|January 18, 2023

The simple phrase of “awh” can’t help but escape your lips when you see big brown eyes and a delicate button nose. Yep, that’s right, a dog. A man’s best friend has all the qualities of a cute thing: round eyes, a round head, and a small nose. In fact, these are some of the significant aspects that draw people to adore them. “I think the rounder eyes, rounder head, and short/small noses make us perceive the pictures on the left as cuter,” said Louisiana Stahl ’23.

According to Merriam-Webster, the term cute is defined as attractive in a childish, youthful, or delicate way. And that is why almost all students polled chose the younger, or more childish, depiction of the thing being presented. In fact, 65 percent of students polled said that they found kittens cute because they look innocent, have big eyes, and have a chubbier profile than mature cats. Babies have softer skin that seems more pinchable, inviting people to want to be closer to them…if only to pinch their cheeks. “The baby has chubby cheeks. I am a sucker for pinchable baby cheeks,” said Yaniyah Felder ’25. These delicate features continue to draw humans closer to love cute things.

Picture yourself in front of a one-month-old puppy. No, you’re not the only one that feels suddenly very happy, or in love, upon seeing cute things. It is a perfectly normal response to the overwhelming amount of dopamine being released into your brain. All of a sudden, you are flooded with stress-relieving hormones and you instantly feel happier. As depicted by many cute and small things make you feel happy, and sometimes, with the addition of oxytocin, you may just fall in love.

With such defining qualities that we see on a near-daily basis, is there really an effect on you from seeing cute things? Considering seeing cute things is inexplicably linked to snap-fire activity in the orbitofrontal cortex, the main part of the brain involved in emotions and memory, there does seem to be an evident connection. As people, we have linked activity in that region to an appreciation of beauty. From the University of Oxford, scientists have discovered that since the orbitofrontal cortex is linked to pleasure, we are able to react quicker to anything cute.

We grow up as cute and treasured, so, naturally, cute things invoke the same memories of what happened to us when we were “cute.” When we were 2 or 3 years old, we felt safe and comfortable doing a particular activity, or just in general, because of love and affection. As such, we associate that activity with comfort, and it leads us to want to replicate that emotion for others, since you had a good and strong emotion tied to it. When I was younger, I used to love piggybacking on my cousin’s back, because, like most completely naïve children, I thought it was fun and that it was safe for me. Even now, whenever I see toddlers piggybacking, I can’t help but fawn over how cute they are, as I still remember what I used to do.

As humans, we have the instinct to want to protect anything cute due to the influx of dopamine. Through hundreds of years of cultivating cats, dogs, cows, deer, and the human race as a whole, humans have shown that cute things always remain victorious. Even frogs are characterized as cute, by some, and as such are sometimes the first thing that pop up when we type ‘cute things’ into a Google search.

Babies are not easy to take care of, but they are cute, so it is worth it, just to see the giggles of the baby. “Babies have tinier and cuter features that invoke human’s instinct to protect,” said Grace Lin ’23. The designation of the word “cute” is not restricted to just babies, but anything with those features whether it is cats, rabbits, or kawaii images (‘kawaii’ is the culture of cuteness in Japan). We see such things as vulnerable and thus, we protect them, ensuring their survival and the survival of the species they belong to. That continuous loop creates more and more cute things.

When comparing an image of a baby and a grown women, 90% of students polled said that they found the baby more cute. The reason why there is such a huge range is because babies have that special quality around them. “The baby looks innocent, and he has chubby cheeks,” said Vicky Lin ’25. Lin echoes many opinions of other students: when something looks wholesome and possesses the qualities of a cute thing, it is considered cuter than something that has more mature features. This baby was compared to a woman who was described as looking more mature. When juxtaposing the two people, most chose the baby.

Cuteness doesn’t just have to encapsulate objects, but can also refer to actions. Though the definition is not the same as with things, actions still carry a sense of cuteness. Such actions are often named endearing. Endearing is similarly related to doing something that is seen as lovely or affectionate in a childlike way. It is something that you might say when a girl does something nice for a guy. It is something that might be said then you give off a bubbly personality. When someone is called endearing, they may feel warm and fuzzy inside. Such feelings often follow someone first believing the actions are cute. Much akin to opening up a box of kittens with their big blue eyes staring back at you, actions can incite those feelings in others. If we use the definition of cute that Webster provides, then though those actions will be seen as childish, they will come off as playful and cute.

The impact of seeing adorable things lingers long after the person sees the image or encounters the cute action. After seeing images of cute things, 48 percent of Bronx Science students surveyed said that a lingering effect after seeing sweet things was that they were more careful and more focused. However, almost everyone said that they felt happier and some were even a little bit more distracted, wanting more of the things that they saw before: images of dogs, cats, and babies. For actions, the same feeling carries over. “I feel happy and energetic for 30 minutes to an hour after I do playful things with friends,” said Katrina Tablang ’23.

So whether it is cute actions, cute things, or just the simple glance at a cute poster on the wall, our brains do a lot more than we think. From the sudden serotonin and dopamine release to the need to protect things, you are not the only one that feels it. We’ve all had that feeling at one time or another, and there is no need to be scared to share these images with others, as they might just feel the same way.

With such defining qualities that we see on a near-daily basis, is there really an effect on you from seeing cute things? Considering seeing cute things is inexplicably linked to snap-fire activity in the orbitofrontal cortex, the main part of the brain involved in emotions and memory, there does seem to be an evident connection.

Cuteness Overload: The Neurology and Psychology Behind ‘Cute Things’ (2024)

FAQs

What is the psychology behind finding mini things cute? ›

Cuteness on the brain

When we encounter something cute, it ignites fast brain activity in regions such as the orbitofrontal cortex, which are linked to emotion and pleasure. It also attracts our attention in a biased way: babies have privileged access to entering conscious awareness in our brains.

What is the psychological effect of cuteness? ›

By stimulating brain networks linked to emotion and joy as well as empathy and compassion, cuteness may also help to promote well-being and complex social interactions.

Is cute aggression a mental illness? ›

Don't worry, what you're experiencing is perfectly normal. It's called cute aggression or playful aggression. Cute aggression is a type of 'dimorphous expression'. That's when your external actions or expressions don't match what you're feeling on the inside.

What hormone is released when you see something cute? ›

"Dopamine is one of the most important hormones that trigger happiness and a positive emotional response," Sehat says. "Whenever we see tiny things we find cute and attractive, our brain releases dopamine and makes us feel happy."

What happens when you see something too cute? ›

Cute aggression, or playful aggression, is the urge to squeeze or bite things perceived as being cute without the desire to cause any harm. It is a common type of dimorphous display, where a person experiences positive and negative expressions simultaneously in a disorganised manner.

Why do humans feel the need to squeeze cute things? ›

Cute aggression is the brain's way of coping with the strong response in the brain's emotion and reward systems when we see cute things. The brain uses aggression to counterbalance the overwhelming positive emotions of the two systems. This phenomenon is called a dimorphous expression of emotion.

What is the science behind cuteness? ›

Cuteness and the brain

So when we see something cute it ignites the fast brain activity in the orbitofrontal cortex, which is the part linked to emotions and pleasure. and it becomes active only after a seventh of a second after seeing the cute thing (140ms).

What is cuteness overload? ›

Cuteness overload: An overload of cuteness; when something or someone is so super cute that there is no word for it. Urban Dictionary, 2008.

What is the theory of cuteness? ›

The modern concept of cuteness has been influenced by the work of an Austrian ethologist, Konrad Lorenz, who coined the term Kindchenschema (baby schema) to refer to child-like features such as small body size with a large head, large eyes, round cheeks, small limbs, plump body shape, soft body surface, as well as ...

What is the biological reason for cute aggression? ›

Instead, scientists think it is a way we cope with intense positive emotions. “Cute aggression seems to be a mechanism to manage the overload of positive feelings we can get when we interact with something too cute for us to handle,” says Associate Professor Lisa A. Williams, a social psychologist from UNSW Science.

Why do I cry when I see cute things? ›

According to research from 2015, happy tears happen when you experience emotions so intense they become unmanageable. When these emotions begin to overwhelm you, you might cry or scream (perhaps both) in order to help get those emotions out.

Why do I clench my teeth when I see something cute? ›

Aragon is a leading expert on dimorphous expressions and first identified the phenomenon of cute aggression, which causes people to grit their teeth, clench their fists or feel the urge to bite, pinch and squeeze something cute. While the actions might seem aggressive, there's no desire to cause harm.

What hormone makes you prettier? ›

"High-estradiol women were considered significantly more physically attractive by themselves and others," Durante and colleagues wrote. The high-estrogen women also reported more sexual behavior -- especially outside of a relationship, although it was not linked to one-night stands.

Do men fall in love through vasopressin? ›

According to love biologist Dawn Maslar, the chemicals dopamine and vasopressin are vital for a man to start falling in love, whereas it's oxytocin and dopamine for women. Oxytocin, often nicknamed the love or cuddle hormone, also plays an important role in men, but at a later stage.

What makes someone cute in psychology? ›

Cuteness is usually characterized by some combination of infant-like physical traits, especially small size, large eyes, a small nose, dimples, and chubby limbs. Infantile personality traits, such as playfulness, fragility, helplessness, and affectionate behavior are also generally considered cute.

Why do I find small things cute? ›

Amanda Levison says that cuteness psychology revolves around the idea that we find items cute that require care from us. This leads to us being more attracted to small objects, not always in a way that we feed an instinctual reason to nurture the object but because they make us feel a general feeling of positivity.

Why do I find inanimate objects cute? ›

Consider the smiley face on your coffee mug, the expressive eyes on a toy, or the playful design of a car's headlights. These visual cues trigger our innate sense of empathy and connection. Furthermore, our attachment to these objects can be deeply rooted in our memories and experiences.

Why am I finding everything cute? ›

This concept is called baby schema. Big eyes, disproportionately large heads, small noses, small chins, and protruding foreheads are all features that young children tend to have, and so adults find other things with these features charming as well.

What is the evolutionary purpose of finding things cute? ›

Biological function

Konrad Lorenz argued in 1949 that infantile features triggered nurturing responses in adults and that this was an evolutionary adaptation which helped ensure that adults cared for their children, ultimately securing the survival of the species.

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