Symptoms of Cute Aggression: Why Do I Want To Murder Adorable Things? (2024)

Symptoms of Cute Aggression: Why Do I Want To Murder Adorable Things? (1)

Sometimes, seeing a cute baby or a soft little pupper can really make you feel like a serial killer. You know what we mean? Those big eyes; those tiny paws; that round belly – doesn't it just make you want to crush the lil thing into a near infinitely dense ball of pure squee?

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Don't worry: you're not alone – and you're not a secret psychopath. This is a normal phenomenon, known to psychologists as “cute aggression”.

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“[You] just have this flash of thinking: ‘I want to crush it’ or ‘I want to squeeze it until pops’ or ‘I want to punch it,’” Katherine Stavropoulos, now an Associate Professor of Psychology at the University of California, Riverside, told NPR back in 2018.

“When people feel this way, it's with no desire to cause harm,” she explained. “[People think] ‘this is weird; I'm probably the only one who feels this way. I don't want to hurt it. I just want to eat it.’”

Don’t be surprised if that sounds familiar: about half of us experience those kinds of thoughts sometimes, Stavropoulos said. In fact, it’s so common that other languages have dedicated words for the phenomenon – in Tagalog, for example, they have the term gigil, defined as “the trembling or gritting of the teeth in response to a situation that overwhelms your self-control[;]… an irresistible urge to squeeze something cute.”

In psychological terms, it’s what’s called a “dimorphous expression” – that is, when your external actions don’t match what you’re feeling inside. You can compare it to crying with laughter or punching the air in happiness – both everyday reactions to emotions which, when you think about it, don’t make much sense, actually.

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“We think that these dimorphous expressions, which come about only, it seems, in pretty intense emotional experiences, send a lot of information to onlookers as to what that person's emotional motivational state is,” said Oriana Aragón, a psychologist who was part of the Yale team that gave cute aggression its name back in 2015. She uses the example of a stranger smiling at your puppy in the street: that simple expression “won’t tell you how that person is feeling, if they want to go and rile it up or if they want to just be gentle,” she told the BBC. “It doesn't give you all the information.”

But what causes this feeling of innocent aggression towards cute things? Well, the Tagalog definition kind of has it: it’s the result of getting emotionally overwhelmed. It’s a hypothesis backed up by Stavropoulos, who led a study into the phenomenon back in December 2018. Her team looked at the brain’s responses to more than 100 images of humans and animals – some had been decuteified, while others had had their adorability factor increased by way of exaggerated dimples, enlarged eyes, scrunched noses, that kind of thing.

Perhaps unsurprisingly, participants’ brains showed more activity when they were looking at the cuter images – but what was more interesting was precisely wherethat activity was being seen. When the subject under the EEG felt more cute aggression, there were two particular areas of the brain that lit up: the emotion center, which responded to the cuteness initially, but also the reward center.

So cute aggression is “not just reward,” Stavropoulos told NPR. “And it's not just emotion. Both systems in the brain are involved in this experience of cute aggression.”

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That’s why some experts think cute aggression is a kind of “emergency brake” for our emotions. Seeing something so cute sends our positive emotions skyrocketing, which, the theory goes, triggers our brains to release some more negative impulses in response – it’s a sort of emotional counterweight. In fact, aggression isn’t the only emotion that our body can use to rein in overwhelming cuteness like this: another common response to something adorable is to react almost with sadness, pouting and frowning and making a little whimpery “aww!” noise – it’s the same phenomenon.

While we don’t know if people without this cute aggression response have found other ways to cope with things that are just too cute to exist – or if they simply don’t feel emotions as intensely as those who do – one thing’s for sure. If you’ve ever thought something was so cute you wanted to gobble it up, or wanted to just squish a little baby into pieces for being so adorable, you’re not alone.

“It could possibly be that somehow these expressions help us to just sort of get it out and come down off that baby high a little faster,” Aragón told NPR. “People who, you know, want to pinch the babies’ cheeks and growl at the baby are also people who are more likely to cry at the wedding or cry when the baby's born or have nervous laughter.”

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Symptoms of Cute Aggression: Why Do I Want To Murder Adorable Things? (2024)

FAQs

Symptoms of Cute Aggression: Why Do I Want To Murder Adorable Things? ›

The urge to squish something cute might feel overwhelming but it's not uncontrollable. In fact, cute aggression responses like screaming or clenching your fist have a purpose. They help people gain control over their emotions to avoid acting on their feelings and causing harm to others.

Why do I have the urge to kill cute things? ›

Instead, scientists think it is a way we cope with intense positive emotions. “Cute aggression seems to be a mechanism to manage the overload of positive feelings we can get when we interact with something too cute for us to handle,” says Associate Professor Lisa A. Williams, a social psychologist from UNSW Science.

Why do I want to squish cute things? ›

Do you feel an urge to squeeze something, even if you have no intention to cause any harm? Don't worry, what you're experiencing is perfectly normal. It's called cute aggression or playful aggression. Cute aggression is a type of 'dimorphous expression'.

Why do I get violent thoughts when I see something cute? ›

"When people feel this way, it's with no desire to cause harm," Stavropoulos says. The thoughts appear to be an involuntary response to being overwhelmed by a positive emotion. Cute aggression is often baffling and embarrassing to the people who experience it.

Why do I cry when I see cute things? ›

According to research from 2015, happy tears happen when you experience emotions so intense they become unmanageable. When these emotions begin to overwhelm you, you might cry or scream (perhaps both) in order to help get those emotions out.

When something is too cute you want to kill it? ›

That's why some experts think cute aggression is a kind of “emergency brake” for our emotions. Seeing something so cute sends our positive emotions skyrocketing, which, the theory goes, triggers our brains to release some more negative impulses in response – it's a sort of emotional counterweight.

What is it called when you love something so much you want to kill it? ›

Cuteness aggression is thought to be a way for the brain to regulate overwhelming positive emotions and caretaking desires. There is also evidence that the neural reward system is involved in people's experiences of cute aggression.

Why do I scream when I see something cute? ›

Cute aggression is experienced because portions of the brain corresponding to emotions and rewards are triggered, which can essentially overload an individual's mental faculties. To compensate, the body develops an aggressive response, which can drag down some of the overwhelmingly positive responses.

Why do I keep imagining violent things? ›

Some experts think intrusive thoughts are a kind of warning signal from the brain, which may help explain why these thoughts tend to be about scary, violent, or embarrassing things. The idea is that your brain brings dangerous things to the forefront of your mind so you can prevent them.

What triggers violent intrusive thoughts? ›

Many Harm OCD thoughts are connected to internal physical and emotional states that trigger concern about the unwanted violent thoughts. For example, feeling angry or over-stimulated may make you feel less controlled, and this sense of reduced control may trigger your obsessive fear of acting violently.

Why do I look prettier after I cry? ›

Apart from an emotional impact some people even feel that their skin starts glowing and turns brighter. But have you ever thought about why your skin behaves in such a way? Well, it's because the blood vessels of your face dilate and cause increased blood flow. But in long term, crying can cause damage to your skin.

What makes a human cute? ›

Drawing on work by Konrad Lorenz (1943), O'Neil tells us that “soft, rounded features; small, tightly clustered nose and mouth; high forehead and large cheeks; large eyes; short, stubby limbs; physical clumsiness; and inability to reach one's goals,” are all features that lead us to perceive someone or something as ...

What makes a kid cute? ›

What makes one baby seem cuter than another (parental bias aside)? Large and round eyes, a small nose and mouth, a high and protruding forehead, chubby cheeks and soft skin have all been associated with cuteness, not just in babies but puppies, kittens, dolls and Japanese anime and manga characters.

Is cute aggression normal? ›

Don't worry, that little baby is safe. Those physical displays of what might look like aggression actually signal intense love. And they are perfectly normal, says Oriana Aragon, PhD, a social psychologist and assistant professor of marketing at the University of Cincinnati.

Why do we want to protect cute things? ›

This releases a strong, positive emotional response by activating the brain's reward system, which then motivates us to protect it. Those who experience cute aggression have an overwhelming amount of reward and emotion related brain activity in response to cute things.

What is cute aggression teeth clenching? ›

"Playful aggression is in reference to the expressions that people show sometimes when interacting with babies. Sometimes we say things and appear to be more angry than happy, even though we are happy. For example some people grit their teeth, clench their hands, pinch cheeks, or say things like "I want to eat you up!"

How to deal with cute aggression? ›

If your child expresses feelings of cute aggression, Dr. Myers suggests saying, “A lot of people feel that way. Isn't that fascinating?” Statements like these reinforce to the child that it's normal to have these reactions which can help them become more in tune with their emotions and learn how to regulate them.

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