Colours affect how we feel and perform | Kinnarps (2024)

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Colours affect how we feel and perform | Kinnarps? ›

Colours affect everything from mood to neurophysiological reactions. Some colours can stimulate conversation and bursts of energy or activity, while other colours encourage serenity, silence or reflection.

Happy, bright colors can increase your mental activity and leave you feeling rejuvenated and energized. This is especially helpful for those dealing with depression or low energy. Conversely, exposure to dark, somber colors can help bring your energy levels down if you're feeling overstimulated or frantic .

Calming versus energizing.

Cool colors are often calming, or at least not overly stimulating. Cool colors can help you feel relaxed or at peace. Likewise, warm colors are often energizing, and they can inspire action, passion, or even appetite.

Hue, saturation, and brightness affect how you respond to the color in your environment. Red hues cause the most emotional arousal, blue the least, and green is somewhere in between. A color that is very bright and highly saturated will trigger the strongest emotional response.

There are four psychological primary colours – red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance.

There are three main colors that affect you, those colors being red, blue, and yellow. Red makes you feel strong emotions, blue makes you feel calmer emotions, and yellow brings feelings of happiness because it's often compared in people's minds to the sun.

It's not just mood and emotions that color can affect. It can also affect performance in very real ways. For example, in a study published in the Journal of Experimental Psychology, researchers found that the color red negatively affected performance on a test.

Green – Quiet and restful, green is a soothing color that can invite harmony and diffuse anxiety. Blue – A highly peaceful color, blue can be especially helpful for stress management because it can encourage a powerful sense of calm. Purple – In many cultures, shades of violet represent strength, wisdom and peace.

The study found that people with or anxiety were more likely to associate their mood with the color gray, while preferred yellow.

Red. A very powerful color, red can easily raise energy levels and stimulate moods. Because of its power, it can help combat depression by creating positive thoughts and feelings.

What color stimulates mental processes? ›

Yellow. The color yellow stimulates mental processes, encourages communication, strains the eyes, but also increases cheerfulness. In marketing, it represents optimism, youthfulness, and clarity.

Red. This powerful color is associated with excitement, energy, power, fearlessness, and passion. In sales, call-to-action buttons use red to empower shoppers to convert because it exudes a sense of urgency.

Depending on intensity and context, red can also be perceived as "aggressive". In nature, red stands for both warning and attraction.

The color red was most associated with anger, green with disgust, black with fear, yellow with happiness, blue with sadness, and bright with surprise. These associations may be a result of various expressions containing color terms that are used in the English language—for example, “seeing red” or “feeling blue.”

Colors matter because they stir our emotions, influenced by both biology and culture. Our eyes and brain process these hues, making us feel a certain way. For instance, green can be calming, while bright red might signal danger. Cultural experiences also play a role.

You might locate rooms with different colors in your school, or perhaps use a photography studio with different color backgrounds. Once you got that figured out, ask your test subject to sit in the the room and to tell you how they feel and what kind of feelings they get from the color of the surroundings. Record this.

Color affects your mood through different associations. The human brain associates warm colors—such as red, orange, and yellow—with a range of feelings, including passion, comfort, anger, and power.