Cuteness is in the eye (and brain) of the beholder - Genome BC (2024)

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Cuteness

March 15, 2023

Ever seen a puppy so cute you just want to squish it? This phenomenon of ‘cute aggression’ stems from our biologically hardwired cuteness response. But why do we care about cuteness? Over thousands of years of evolution of the human brain, it has been shaped to identify cute things and want to care for them. Why? Because our own offspring are born ‘altricial’, meaning they are not fully formed and need a great deal of care. So, we need to think babies are cute so we stick around and care for them until they can care for themselves.

A researcher from the Universities of Oxford and Aarhus used a brain scanning technique called ‘magnetoencephalography’ to observe exactly how this process works in the brain, millisecond by millisecond. The study showed that human brains have evolved to process adult and baby faces differently. When we look at an adult face, visual messages are sent straight to the back of the brain, to the ‘fusiform area,’ for processing. But when we see a baby’s face, those messages flow to the fusiform area and the orbitofrontal cortex, which is involved with pleasure and emotions. In this way, our brains process babies faces as not just faces, but cute faces.

However, human babies aren’t the only faces we find cute. Because puppies and kittens have the same sort of big-eyed, big-eared cute proportions as babies we also process their faces as cute. But why are their faces cute?Because humans have been influencing their genetics through selective breeding for thousands of years. So, our naturally evolved genes have made us think our own babies are cute (so we take care of them) and then we as a species have worked to artificially influence the genes of other species to make them cute too!

Source: Science Focus
Read more: https://www.sciencefocus.com/the-human-body/neuroscience-of-cute/

Cuteness is in the eye (and brain) of the beholder - Genome BC (2024)

FAQs

Are we programmed to think babies are cute? ›

But when we see a baby's face, those messages flow to the fusiform area and the orbitofrontal cortex, which is involved with pleasure and emotions. In this way, our brains process babies' faces as not just faces, but cute faces.

What happens in your brain when you see something cute? ›

When we encounter something cute, it ignites fast brain activity in regions such as the orbitofrontal cortex, which are linked to emotion and pleasure.

What chemical is released when you see cute things? ›

"Dopamine is one of the most important hormones that trigger happiness and a positive emotional response," Sehat says. "Whenever we see tiny things we find cute and attractive, our brain releases dopamine and makes us feel happy."

Is cuteness aggression real? ›

Instead, scientists think it is a way we cope with intense positive emotions. “Cute aggression seems to be a mechanism to manage the overload of positive feelings we can get when we interact with something too cute for us to handle,” says Associate Professor Lisa A. Williams, a social psychologist from UNSW Science.

What is the cute baby theory? ›

Lorenz proposed the concept of baby schema (Kindchenschema), a set of facial and body features that make a creature appear "cute" and activate ("release") in others the motivation to care for it. Cuteness may be ascribed to people as well as things that are regarded as attractive or charming.

Do cute babies grow up to be attractive? ›

Cuteness or homeliness in infancy does not predict future attractiveness. Still, parents often wrestle with the possibility that they will have an ugly baby. In fact, some parents feel that their newborn is ugly and feel sheepish about it.

What is the science behind cute things? ›

The feeling of intense euphoria after seeing cute things is not an isolated incidence. Kittens trigger serotonin and dopamine in people's brains, making them more loveable to people. The simple phrase of “awh” can't help but escape your lips when you see big brown eyes and a delicate button nose.

Why do babies like things with big eyes? ›

Larger eyes are in accord with baby schema; in other words, large eyes convey more infantile features and may cause observers to perceive a high level of cuteness. Therefore, the eyes may play an important role in the perception of observers of the cuteness of an object.

Can our brains comprehend cuteness? ›

Neurological Response: When humans encounter cuteness, the brain's reward system is activated. Neurotransmitters like dopamine, associated with pleasure and satisfaction, are released. This reaction is not just limited to human babies but extends to animals and even inanimate objects exhibiting baby-like features.

Which hormone is released when we see a beautiful girl? ›

Oxytocin, the so-called love hormone, activates feelings of trust and attraction between people when it is released in the brain, and it rises in the early stages of romantic love.

Does seeing a pretty girl release dopamine? ›

Studies show that when people view pictures of their romantic partners, multiple areas of the brain are flooded with dopamine, triggering those euphoric feelings. Dopamine is what is responsible for bodily changes associated with attraction, too.

Why do humans have the urge to squeeze cute things? ›

Biological response of oxytocin attaches the adults to infants and vasopressin is somehow associated with aggressive feelings. Cute aggression, such as biting, squeezing, and tackling, is related to the intersection of emotional responses and reward centers.

Why do we clench our teeth when we see something cute? ›

Aragon is a leading expert on dimorphous expressions and first identified the phenomenon of cute aggression, which causes people to grit their teeth, clench their fists or feel the urge to bite, pinch and squeeze something cute. While the actions might seem aggressive, there's no desire to cause harm.

Is cute aggression a mental illness? ›

Don't worry, what you're experiencing is perfectly normal. It's called cute aggression or playful aggression. Cute aggression is a type of 'dimorphous expression'. That's when your external actions or expressions don't match what you're feeling on the inside.

Is cuteness an evolutionary trait? ›

Although cuteness can be a matter of personal preference, people tend to find young mammals cute and adorable, and this is likely part of an evolutionary development.

Are babies designed to be cute? ›

From an evolutionary standpoint, cuteness is a very potent protective mechanism that ensures survival for otherwise completely dependent infants.

Are we programmed to love babies? ›

Researchers showed that a region of the human brain called the medial orbitofrontal cortex is specifically active within a seventh of a second in response to (unfamiliar) infant faces but not to adult faces. Why do we almost instinctively treat babies as special, protecting them and enabling them to survive?

Why do people pretend that babies are cute? ›

We find babies cute to compensate for their being so demanding of effort and attention. We need an emotional incentive to take care of them. Mammal species that don't find their needy young to be cute are all extinct. There's an evolutionary bias for this.

Is it normal to find babies cute? ›

There are deep psychological reasons why humans find babies of all species so cute. Scientists believe that the powerful nurturing instinct we have for our own children spills over into an affection for anything that even loosely resembles them.

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